According to Gartner, the rapid growth in the usage of applications and services has pioneered a new paradigm for how people store, synchronize, share and stream content.

"The personal cloud isn't a single offering, but a reflection of consumers' expectation that their content will flow seamlessly as the result of a combination of services that overlap the consumer, business and government domains. It encompasses content storage, synchronization, sharing and streaming, as well as context-based access,” as reported by Michael Gartenberg - research director at Gartner.

A personal cloud covers business, customers, and government services. Right now there is no such company providing this ultimate service. The stakes are high as large vendors such as Microsoft, Apple, Amazon and Google try to claim multiple aspects of the personal cloud.

Mr. Gartenberg also said, “Consumers are confused about the nature of the personal cloud. This will not be helped by many vendors continuing to equate personal cloud services simply with online storage and neglecting their additional features and potential.”
The following areas will be affected in the personal cloud market:

• Mobility and Location
• Platform Independence
• Seamless Synchronization

Source: http://www.cellular-news.com/story/54302.php